[17], In 1970, along with Duke of Edinburgh and a few associates, Prince Bernhard established the WWF's financial endowment The 1001: A Nature Trust to handle the WWF's administration and fundraising. Today its mission statement is threefold: to conserve the world’s biological diversity, to ensure that the use of renewable natural resources is sustainable, and to promote the reduction of pollution and of wasteful consumption. He urges us to see conservation as a global, humanitarian issue, a common purpose involving experts and non-experts alike. WWF was conceived on 29 April 1961, under the name of World Wildlife Fund. Corcovado contains 13 major habitat types and is the best example of a Central American tropical forest now under protection. WWF will help implement this political commitment. In 1963, the Foundation held a conference and published a major report warning of anthropogenic global warming, written by Noel Eichhorn based on the work of Frank Fraser Darling (then foundation vice president), Edward Deevey, Erik Eriksson, Charles Keeling, Gilbert Plass, Lionel Walford, and William Garnett. In one instance found by BuzzFeed News investigators, an 11-year-old boy was allegedly tortured by WWF-funded rangers in front of his parents;[56] WWF ignored all complaints against the rangers. WWF helps establish the Guaraquea Ecological Station in 1987, and a 770-square-mile protected area surrounding it, in the Brazilian state of Parana. WWF-Canada works to conserve species at risk, protect threatened habitats and address global threats like climate change. In the wake of the 2004 Indian Ocean tsunami, WWF develops Green Reconstruction Policy Guidelines in 2005 to be used by the American Red Cross as a blueprint for reconstruction efforts. WWF's long-established support of projects in Africa is strengthened by the creation of an Africa program and a formal tie (since discontinued) with the African Wildlife Foundation in 1983.

The investigators accused WWF of covering up the crimes.

Three months later, in May 1961, Nicholson invited a group of important figures, including Peter Scott, the ornithologist who later become the WWF's first chairman, along with Huxley, Mountfort and Stolan, to consider Nicholson's draft document: "How to Save the World's Wildlife".
WWF establishes Climate Savers, partnering with leading corporations to help them reduce their greenhouse gas emissions.
"We are not advocating turning the clock back," he says, "nor are we returning to a narrow, moral stance." [4], WWF is the world's largest conservation organization, with over five million supporters worldwide, working in more than 100 countries and supporting around 3,000 conservation and environmental projects. In its first year, the Board approves five projects totaling $33,500. He knew the answer to the paper's challenge: an international fundraising organisation must be founded without delay. WWF in 1993 completes a $19 million debt-for-nature swap in the Philippines, the largest such swap ever undertaken by a nongovernmental organization. Among the WWF’s notable achievements is its use of debt-for-nature swaps, in which an organization buys some of a country’s foreign debt at a discount, converts the money to local currency, and then uses it to finance conservation efforts. Corrections? In 1960 a group of British naturalists—most notably biologist Sir Julian …

"[34], The organisation works on a number of global issues driving biodiversity loss and unsustainable use of natural resources, including species conservation, finance, business practices, laws, and consumption choices. According to Joe Cain, senior lecturer in science history at University College London, Huxley was a "classic ideas man with a supreme confidence in science, a way of catching the mood of a moment and of seeing his way through to a solution." Nearly 30 bird species depend on the lake, including a million flamingoes for which the lake is the principle feeding ground in 1973. [58][59], In the Central African Republic, WWF officials were reportedly involved in an arms deal, where the organization paid for 15 AK assault rifles and ammunition; but part of the money went unaccounted and apparently defrauded by the CAR army representatives selling the weapons.

WWF and Apple announce groundbreaking project to boost responsible forestry management and increase FSC-certified forestlands within China. While WWF’s level of activity (both revenue and expenses) remained in line with FY18, the financial statements show a decline in programmatic activity. "The news is so depressing, we need to show people a way out," he says.

The group has also been involved in efforts to provide a safe and sustainable habitat for the world’s peoples, both urban and rural, including clean water, clean air, healthful food, and rewarding recreation areas. One speculates, too, about what it was that gave Huxley's voice such force. He is rigorously illuminating about communication. It is 50 years since Julian Huxley, writing in the Observer, inspired the creation of the World Wildlife Fund, The giant panda became the symbol of the World Wildlife Fund.

Huxley had been on a tour of 10 central and east African countries for Unesco and saw that conservation was an issue to eclipse all others.

World Wildlife Fund Inc. is a nonprofit, tax-exempt charitable organization (tax ID number 52-1693387) under Section 501(c)(3) of the Internal Revenue Code. WWF plays a key role in persuading Ecuador to enact a sweeping new law to protect the Galapagos Islands in 1998. Let us know if you have suggestions to improve this article (requires login). Funding for the swap is generated through an unprecedented partnership between WWF, Conservation International, The Nature Conservancy and the U.S. government. The decision was made to establish World Wildlife Fund as an international fundraising organization to work in collaboration with existing conservation groups and bring substantial financial support to the conservation movement on a worldwide scale. Only reluctantly, I add mine to the large number of letters etc which you must have received in response to your outstanding and astounding survey….". WWF's Board of Directors in 2005 adopts a 10-year goal: to measurably conserve 15 to 20 of the world's most important ecoregions, and in so doing, transform markets, policies, and institutions in order to reduce threats to these places and the diversity of life on Earth. With this new park, a total of 33 million acres of new strict nature protection and 18.5 million acres of new sustainable use areas have been created since ARPA's inception in 2002.

WWF negotiates a debt-for-nature swap in Madagascar worth $3.2 million in 1996. WWF purchases 37,000 acres adjacent to Kenya's Lake Nakuru. WWF also helps reintroduce the Golden Lion Tamarin to Brazil's Atlantic Forest. [35], WWF works with a large number of different groups to achieve its goals, including other NGOs, governments, business, investment banks, scientists, fishermen, farmers and local communities. A subsequent request to overturn by the World Wide Fund for Nature was dismissed by the British Court of Appeal on 28 June 2007. [31], The organization convinces and helps governments and other political bodies to adopt, enforce, strengthen and/or change policies, guidelines and laws that affect biodiversity and natural resource use. Please enter your email address to subscribe and receive updates via email.

[1][13][14] Nicholson thought up the name of the organization and the original panda logo was designed by Sir Peter Scott. At the Summit, six African heads of state jointly announce plans to create 12 million acres of new cross-border forest protected areas in the Congo Basin.

Learn how your comment data is processed. [26] In 2000 a change was made to the font used for the initials "WWF" in the logo.[27].