Create an account or log in to Instagram - A simple, fun & creative way to capture, edit & share photos, videos & messages with friends & family. You can also connect with the host, Carter, on LinkedIn. If you go to his website, I think it's like Pete's pirate life. the 13th annual shorty awards for brands and organizations is open for entries! Their marketing is incredible. On the inside of the hat is a Pete's Pirate Life hem tag. He's got a password protected until the next product comes out. They feel like they can actually tap into a direct line to give you feedback and share with you their frustrations or their their wins and victories. Peter McKinnon built the perfect community marketing model, and that is worth talking about. / FAQ Contact (NOT FOR BUSINESS INQUIRIES) Powered by. A Message for all of humanity - Charlie Chaplin. But basically, it's this whole concept that people want to connect right they want to they want to belong, there's a feeling of like, like exclusivity In fact, if I said that correctly exclusivity and that that feeling of belonging and being a part of something that's bigger than yourself right so there's plenty of examples of people who are who are using these you know, these communities basically as an opportunity to market to people but hopefully you know, if you're doing it right the the core reason or the the value behind the group or why it's actually been constructed to put together is for people to connect and share information and educate each other or or ask questions. I want mine to be the rocks that someone climb and keep me alive! That doesn't exist. But before I get into that, who is Peter McKinnon so he is a YouTuber, he's a filmmaker, I would now say you could also call him an entrepreneur. It was just like, oh, he's going to do a pin now. Shorty Awards® is a registered trademark of Shorty Awards LLC. FOR BUSINESS INQUIRIES PLEASE REACH OUT VIA WEBSITE @ WWW.PETERMCKINNON.COM I teach things about photography and cinematography. I think it really portrays personality and gives you a chance to separate yourself from your competitors. So I know that's a little bit more of like an influencer brand type, situation or scenario but I just thought it was an incredibly genius move to slowly be building that secret. Independently owned & operated from San Diego, California. Enjoying this episode? I've been following him on YouTube for probably a couple years now. So he was providing value there of sharing what he liked and didn't like. It looks really great. It is something that we should all be aiming to do in our lives, doing the things that we enjoy and want to do and not do the social norm and chase fame and glory. blockbuster ceremony in New York City. If you made it this far, go tag Peter on Instagram or Twitter or something and see if he'll take a listen to this episode. And on this week's episode, I want to talk about how specifically Peter McKinnon hacked this whole community marketing thing. And I put it together myself and they took it to another level, hey, for the next three days, you can pre order the pen if you don't get it now, we may never sell it again, this is your only chance.

And then as long as you as a company or a brand are there providing value and solving problems and giving out thought leadership and giving opportunities to continue to educate themselves maybe through that you do have the opportunity to market to them or actually show them sell them on your product. If my creative cave team is that's going to start laughing because I talk about these guys all the time on the set with them. Independently owned & operated from San Diego, California. $15. He never talked about it on his YouTube or his twitter or his other public Instagram account. Obviously, He's incredible photographer. So he had this Instagram account where he was just posting, I, you know, it's like different things that he liked. I would really like to know if that was his plan all along. They're gone forever. And they feel like they're a part of something that maybe not everyone knows about. Hello, everyone. So even if it is like a brand or company that's creating this group, as long as their intentions are in the right place, it can be done really, really well and being extremely beneficial thing for both the company or the brand itself, as well as the customer or the potential customer. So that's another play on the exclusivity thing. Millions of people participate in Sign up to our newsletter and we'll make sure to keep you updated about exclusive deals!