Check out these 4 new trends that will rise with the increase of tourism: An increase in travel among millennials as they hit the workforce: 57% of millennials consider traveling and seeing the world as their main ambition, according to the Deloitte Social Millennial Survey. Skinner, H., Sarpong, D. and White, G.R. Before diving into the millennial travel trends, let’s first understand who millennials are. All Rights Reserved. Let’s take an example of Instagram: Millennials choose a hotel deal that is just picture-perfect.

Also, millennial business travelers are keen to extend their business trips in the interests of a leisure trip, to spend the extra time with their loved ones. Why? Millennials want a travel adventure . In regards to this, hotels are now turning towards the internet, bluetooth and AI enabled products as well as services to impart them a better service. , they’ve also got their own way of travelling, and companies all over the world should look to understand millennial travel trends. The characteristics and travel behaviors of European Millennials, together with their growing importance in global tourism, drive four major tourism micro-trends that impact the present and the future of tourism. Stratos Jet Charters Does Not Own Or Operate Any Aircraft. While Generation Z will create its own new micro-trends, it seems as though they will further support the trends listed in this study, adding extra fuel to these already-burning changes. ITB and IPK travel trends report”, March 5, available at: www.itb-berlin.de/media/itbk/itbk_dl_all/ITB_2019_WTTR_Factsheets_ALLE_Web_4.pdf. So, start impressing your guest and outpace your competitors. Ketter, E. (2019), “Eating with EatWith: analysing tourism-sharing economy consumers”, Current Issues in Tourism, Vol. 1, pp. While millennials travel more than Gen X, they prefer spending less on each trip and explore as much as they can. Haddouche, H. and Salomone, C. (2018), “Generation Z and the tourist experience: tourist stories and use of social networks”, Journal of Tourism Futures, Vol. Ketter, E. (2020), "Millennial travel: tourism micro-trends of European Generation Y", Journal of Tourism Futures, Vol. An additional key characteristic of this age cohort is their preference for experiences over possessions (CBI, 2019; Șchiopu et al., 2016). 22 No.

Safety, education, complete service, industry leadership, and flexible pricing. Combine this information with the fact that millennials spend as much on travel as past generations, and you can see why they’re rapidly becoming the most critical generation to pay attention to when it comes to domestic travel. (1) A full 25% of millennials want to take a family vacation overseas, while others prefer to stay close to home. According to the information online, only 11% of millennials like owner-direct rental services like Airbnb, and will only use it because it’s more affordable than other options. Millennials are choosing experience over luxury & opulence. Gen Y is no longer limited to create fashion trends or travel to exotic destinations. In the world of travel, they make their entire travel journey digital and mobile, as they perform all travel stages on their smartphones. The four primary reasons for travel, according to millennials, are: (1), Approximately 49% of millennial travel is due to last-minute vacation choices, and 69% of millennials surveyed regret not taking a last-minute trip. We are starting to reach the stage where you might not even have to have any local currency whatsoever on a trip abroad. As millennials continue to join the workforce and increase their disposable income, we expect the age group to increase participation considerably compared to other groups within the travel market. While these micro-trends enrich our perspective on Millennial travel, it should be noted that it is not possible to generalize over an entire generation.

Ecotourism will become more popular: According to Deloitte, in the last decade awareness of sustainable travel issues and willingness to spend on environmentally friendly destinations have risen by a third in the last decade, and according to GlobalData, 41% of millennials are interested in booking an ecotourism holiday. Almost 75% of millennials surveyed said they’d prefer to stop buying physical products to increase their travel spending, again pointing to the trend of experiences over physical goods. Before diving into the millennial travel trends, let’s first understand who millennials are. In doing so, it also aims at discovering profiles of young tourists that can be targeted both now and in the future by tourism organisations.,A survey based on validated scales reached 423 Dutch millennials. Further, you also get a chance to engage with them from your social media page. Encourage travelers to put user-generated content on your website and social media page to cultivate an image of an authentic cultural experience that millennials will love. Almost every single major hotel chain has a loyalty program of some kind to entice travelers to book direct. 66% of millennials book their trip using a smartphone. The study identified the three main drivers of successful vacations as activities, destination, and length. (4). You’re at the right place. … Millennials find inspiration on travel blogs and social media (CBI, 2019; OECD, 2018); plan their trip based on user-generated content, customer reviews and travel websites (ITB World Travel Trends 2018–2019, 2019; Visit Scotland, 2017; Șchiopu et al., 2016); book flights and accommodation on booking apps and online travel agencies) (CBI, 2019); and explore the destination with the assistance of their smartphone and travel apps (CBI, 2019; Visit Scotland, 2017). So, maintaining a positive online hotel reputation is a must these days. While these micro-trends already represent a change, these changes will intensify as Millennials will become more affluent and their share in global tourism will further grow. (40. According to a CWT Connected Traveler Study, 58% of millennials travel with others compared to 42% for Gen X and 29% for Baby Boomers. Also, we expect mobile to increase its participation in the Research and Booking stages for younger age groups, as more mobile alternatives facilitate this process compared to the more common desktop option that currently dominates the research and monetization stages of travel. Cashless solutions are the present and the future. These characteristics drive the micro-trend of creative tourism – travel behavior that involves the proactive planning and execution of unique personal experiences tailored to the unique interests, personality and lifestyle of the tourist. We can help with inflight catering, ground transit, hotel bookings and more. Also, many millennial travelers want to experience more from life, with almost a quarter wanting to form friendships while on vacation. Visit Scotland (2017), “Millennial travelers”, January 1, available at: www.visitscotland.org/binaries/content/assets/dot-org/pdf/research-papers/millennial-travellers-topic-paper-jan-2017.pdf. They are of the view to take multiple trips rather than just one big trip and spend everything on it. Travel (planes, trains and automobiles etc) makes a huge part of global CO2 emissions so expect future generations to stay closer to home and demand more eco-friendly options from their vacation providers.